In the last few years, digital avant-garde has represented a more concrete opportunity to create value for the companies to benefit their clients, their brand and the context they operate in. The businesses need to push themselves to the limit in the digital field, if they are willing to impress the customer directly, because today’s audience is highly involved in the digital world due to the increase in technology usage.
The client can now communicate directly with the brand, without intermediation, and therefore the brand itself needs to re-affirm the shape of its identity, its values, its business models within the language of the web.
It is very important to be present on social media with a promotional aim in order to maximize the brand’s Reach (audience radium), to magnify the brand’s Richness (personalization of contents) and, particularly, to increase the ENGAGEMENT (constant involvement) of the audience, turning it from spectators to actors interacting with the brand and becoming its customer. The theme of CONVERSIONS will become bigger soon, in order to not just create Brand Awareness, but to invest in transforming the audience into clients.
For this, Studio Magoni hired qualified collaborators and partner societies which operate in the world of Digital Strategy to help small and medium businesses to make the most of Digital Marketing’s developmental strategies, realization of websites, presence on social media and online selling strategies to obtain a successful communication with the clients, the providers and the audience.